Tuesday, May 29, 2012

2012 World Tea Expo Preview

In less than 48 hours we will be on a plane flying to Las Vegas for the 2012 World Tea Expo. The video above is a small preview of what we will get to experience.

World Tea Expo is the largest trade show and conference in the world for premium tea and related products; it’s the three days each year when industry professionals connect face-to-face to unveil new products, optimize high quality merchandise, gain in-depth product knowledge and network with peers.

They will also be celebrating the Expo's 10 year anniversary. Ten years ago, people said specialty tea was only a fad and that a tea-only trade show would never survive. They've been proven wrong.  Specialty tea is a viable, profitable industry that is leading the growth in teas' overall marketshare. And the expo is succesful in-part becasue it is a tea-only trade show. Can't wait to share with you what we've learned!

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